Agency ATTN:
Role Design

Billboard pitches for Samsung’s Smart Home appliances. These graphics would live as the transition between two live-action clips that feature a different Samsung Smart Home appliance. The pitches below explore the transition from Samsung’s Flex laundry appliances to their multi-purpose TV and digital picture frame, aptly called ‘The Frame.’

Four Styles

Storyboard 1

Dark, minimal, dreamscape

Storyboard 2

Bright, airy, textural

Storyboard 3

Geometric, abstract, open

Storyboard 4

Colorful, playful, tangible