Samsung
Agency ATTN:
Role Design
Role Design
Billboard pitches for Samsung’s Smart Home appliances. These graphics would live as the transition between two live-action clips that feature a different Samsung Smart Home appliance. The pitches below explore the transition from Samsung’s Flex laundry appliances to their multi-purpose TV and digital picture frame, aptly called ‘The Frame.’
Four Styles
Storyboard 1
Dark, minimal, dreamscape
Storyboard 2
Bright, airy, textural
Storyboard 3
Geometric, abstract, open
Storyboard 3
Colorful, playful, tangible
